Complimentary worldwide shipping on orders over $250 ✦New Arrivals — Autumn/Winter 26 ✦Between New York & Milan ✦Limited production. No restocks. ✦Complimentary worldwide shipping on orders over $250 ✦New Arrivals — Autumn/Winter 26 ✦Between New York & Milan ✦Limited production. No restocks. ✦
RUDE Autumn/Winter campaign — Obsidian heavyweight hoodie worn on the street

A/W 26 — Chapter 01

The New Collection

Not made
for everyone.

Luxury streetwear for those who create their own path.

Manifesto
— 001

RUDE was created for people who refuse ordinary.

Built between New York and Milan, RUDE blends luxury design, timeless essentials and modern streetwear into a lifestyle that values ambition over approval.

No loud logos. No fast fashion. No trends. Only quality, confidence and identity. Wear less. Mean more.

Just Landed

New arrivals.

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Product mockup

RUDE REBEL SOCIETY HOODIE — DROP 001

$160.00

S · M · L · XL · 2XL · 3XL · 4XL · XS

Who knew that the softest hoodie you'll ever own comes with such a cool design. You won't regret buying this classic streetwear piece of apparel with a convenient pouch pocket and warm hood for chilly evenings. • 100% cotton face • 65% ring-spun cotton, 35% polyester • Front pouch pocket • Self-fabric patch on the back • Matching flat drawstrings • 3-panel hood • Blank product sourced from Pakistan Disclaimer: This hoodie runs small. For the perfect fit, we recommend ordering one size larger than your usual size.

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Product mockup

RUDE — HALLOWEEN AFTER DARK HOODIE | LIMITED EDITION

$160.00

M · L · XL · 2XL · 3XL · 4XL · 5XL · S

Everyone needs a cozy go-to hoodie to curl up in, so go for one that's soft, smooth, and stylish. It's the perfect choice for cooler evenings! • 50% pre-shrunk cotton, 50% polyester Heather Sport Dark Navy is 40% cotton, 60% polyester • Fabric weight: 8.0 oz/yd² (271.25 g/m²) • Air-jet spun yarn with a soft feel and reduced pilling • Double-lined hood with matching drawcord • Quarter-turned body to avoid crease down the middle • 1 × 1 athletic rib-knit cuffs and waistband with spandex • Front pouch pocket • Double-needle stitched collar, shoulders, armholes, cuffs, and hem • Blank product sourced from Bangladesh, Nicaragua, Honduras or El Salvador Disclaimer: Due to the fabric properties, the White color variant may appear off-white rather than bright white.

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Lookbook — A/W 26

A study
in silence.

View editorial →
Tank in sunlight
Cap on stoneFolded essentials

Why RUDE

Built with intent.

01

Premium Materials

Heavyweight cottons, Italian wools and technical fabrics — chosen to last a decade, not a season.

02

Timeless Design

Silhouettes made to outlive trends. Neutral palettes, considered proportions, quiet detail.

03

Limited Production

Small runs. No restocks. Each piece produced in ateliers we know by name.

04

Worldwide Delivery

Complimentary express shipping on orders over $250. Delivered to over 60 countries.

Obsidian hoodie profile

A mindset

More than
clothing.

Travel. Build. Create. Lead. Repeat.

The Community

Join early.

Exclusive drops, early access and limited collections — sent occasionally, never noise.

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